Schema.org संरचित डेटा

संरचित डेटा क्या है?

Structured data aisa markup hai jo search engines ko aapke content ka exact meaning batata hai. Sirf "John Doe — 5 stars" padhne ki jagah Google ko dikhta hai: Person name="John Doe", Rating=5. Isse rich snippets, knowledge panels aur behtar ranking milti hai.

JSON-LD उदाहरण: लेख

JSON-LD structured data ka preferred format hai. Yeh <head> mein jata hai aur page content ko clearly describe karta hai.

<head>
  <script type="application/ld+json">
  {
    "@context": "https://schema.org",
    "@type": "Article",
    "headline": "Mastering HTTP Status Codes",
    "description": "A developer's guide to understanding HTTP status codes and when to use them.",
    "image": "https://example.com/http-codes.jpg",
    "datePublished": "2025-10-01",
    "dateModified": "2025-10-15",
    "author": {
      "@type": "Person",
      "name": "Jane Developer",
      "url": "https://example.com/author/jane"
    },
    "publisher": {
      "@type": "Organization",
      "name": "Tech Blog",
      "logo": {
        "@type": "ImageObject",
        "url": "https://example.com/logo.png"
      }
    },
    "mainEntityOfPage": {
      "@type": "WebPage",
      "@id": "https://example.com/http-codes"
    }
  }
  </script>
</head>

JSON-LD उदाहरण: उत्पाद

E-commerce sites par products ko ratings, prices aur availability ke saath markup karein. Isse Google Shopping integration aur rich snippets milte hain.

<head>
  <script type="application/ld+json">
  {
    "@context": "https://schema.org/",
    "@type": "Product",
    "name": "Mechanical Keyboard RGB",
    "image": "https://example.com/keyboard.jpg",
    "description": "Premium mechanical keyboard with RGB lighting",
    "brand": {
      "@type": "Brand",
      "name": "KeyMaster"
    },
    "offers": {
      "@type": "Offer",
      "url": "https://example.com/products/keyboard",
      "priceCurrency": "USD",
      "price": "129.99",
      "availability": "https://schema.org/InStock"
    },
    "aggregateRating": {
      "@type": "AggregateRating",
      "ratingValue": "4.5",
      "bestRating": "5",
      "worstRating": "1",
      "ratingCount": "248"
    }
  }
  </script>
</head>

अपने मार्कअप को मान्य करें

Structured data ko hamesha Schema.org validator ya Google ke Rich Results Test se validate karein. Invalid markup ignore ho jata hai; valid markup se rich snippets milte hain.