`, one clear `<h1>`, a logical heading order, and descriptive `alt` text all feed search ranking. ## Meta description matters The `<meta name="description">` text often becomes the snippet shown under your link in search results

# HTML & Basic SEO — HTML Fundamentals: Structure, Forms and Accessibility

Source: https://www.skillbyai.com/en/html/html-seo-basics

> Help search engines with a unique title, one h1, logical headings, alt text and a good meta description.

## Signals search engines read

A unique `<title>`, one clear `<h1>`, a logical heading order, and descriptive `alt` text all feed search ranking.

## Meta description matters

The `<meta name="description">` text often becomes the snippet shown under your link in search results — write it for humans, not keywords.