# Internal Linking Strategy — SEO for Developers: Technical SEO and Core Web Vitals

Source: https://www.skillbyai.com/en/seo-developers/seo-internal-linking

> Use internal links to distribute authority and guide users and search engines through your site.

## Link juice flow

Internal links pass ranking authority ("link juice") between pages. Link to important pages from your homepage and other high-authority pages. Use descriptive anchor text to tell Google what the linked page is about.

## Internal linking best practices

Link from context, use anchor text that describes the destination, and limit links per page. Avoid excessive linking or keyword stuffing in anchor text.

```html
<!-- GOOD: Contextual, descriptive link -->
<p>
  Learn more about 
  <a href="/guides/react-hooks">React Hooks patterns and best practices</a>
  in our comprehensive guide.
</p>

<!-- BETTER: Link from high-authority page -->
<nav>
  <a href="/blog">Blog</a>
  <a href="/guides/react-hooks">React Hooks</a>
  <a href="/guides/typescript-setup">TypeScript Setup</a>
</nav>

<!-- AVOID: Vague anchor text -->
<p>Check out our guide <a href="/guides/react">here</a></p>

<!-- AVOID: Keyword stuffing -->
<p><a href="/react">React tutorial React course learn React</a></p>
```

## Anchor text importance

Anchor text is the visible text in a link. Google uses it to understand what the linked page is about. Use descriptive anchor text — not 'click here' or 'read more'.

## Sitemap for internal navigation

List your XML sitemap in `robots.txt` with a `Sitemap:` line, and make sure every important page is also reachable through normal internal links.