# Advanced Title Optimization — SEO for Developers: Technical SEO and Core Web Vitals

Source: https://www.skillbyai.com/en/seo-developers/seo-page-title-optimization

> Write title tags that fit search result limits, lead with keywords and earn clicks without misleading users.

## Title length and truncation

Google displays 50-60 characters on desktop, 40-50 on mobile. Put the most important keywords first; anything after 60 chars risks being truncated.

## Include modifiers for better CTR

Specific, accurate words such as 'Guide' or 'Tutorial', and the current year when it is true, can improve click-through rate. Never mislead or stuff keywords; Google may rewrite titles that do not match the page.

## Brand in title strategy

Include brand name for homepage/main pages ("JavaScript Guide | MyBlog"), but skip it for deep topic pages to save characters for keywords.