# Performance Optimization for SEO — SEO for Developers: Technical SEO and Core Web Vitals

Source: https://www.skillbyai.com/en/seo-developers/seo-performance-optimization

> Speed is a ranking factor. Optimize images, code, and delivery to improve Core Web Vitals.

## Load time impact on SEO

Slower pages tend to have higher bounce rates and lower conversions, and page experience is one of Google's ranking signals. Aim for an LCP of 2.5 seconds or less.

## Optimization checklist

Minify CSS/JS, compress images, enable GZIP, use a CDN, lazy load images, defer non-critical CSS, and minimize HTTP requests. Each optimization compound: a 20% improvement here + 20% there = 40% total improvement.