Lesson 19 / 25

Why This Company, Its Values and This Role

Specific motivation and published values.

Connecting their work to your goals

'Why do you want to work here?' tests genuine interest and whether you have done basic research. Generic answers ('great culture, interesting problems') apply to every company. A strong answer links something specific about the company (its product, users, technical challenges, engineering blog posts, open-source work, mission) to something specific about you (experience you can apply, skills you want to grow, a problem you care about). Use public sources: the company website, product, engineering blog, talks, job description and conversations with employees. Be honest; if compensation or location matters to you, that is fine, but lead with the work.

Motivation, fit and curiosity

Opening and closing questions shape the interviewer’s overall impression of you.

Three ideas: why this company and its values, telling your story, and questions to ask.
Figure 7.1 — Why this company and its published values, the opening pitch, and your questions.

A 'why us' answer frame

Three parts, under a minute.

1. What draws me to the product / mission
   "I use [product] for X, and I like that it is solving Y for Z users."

2. Why this role fits my experience
   "The role focuses on [area from job description]; I have spent two
    years on [related work], for example [one-line achievement]."

3. What I want to grow / contribute
   "I want to go deeper on [skill], and the team's work on [public
    project or blog post] is exactly that kind of problem."

Mapping stories to published values

Many companies publish their values, principles or culture documents on their careers pages, and some structure behavioural interviews around them. Amazon's Leadership Principles are a well-known public example; other companies publish engineering values or culture memos. Read the current official version on the company's own careers site, because these lists change over time and third-party summaries may be outdated. Then map your story bank to each value, noting which stories best show it. Do not simply repeat value names back to the interviewer; let your examples demonstrate them, and be honest if a value does not match how you like to work.

Values mapping worksheet

Fill from the company’s own published list.

Company: ______________   Source: official careers / culture page
Date checked: __________

Value (in their words)     What it means in practice     My best story
-------------------------  ----------------------------  ----------------
1. ______________________  __________________________    ______________
2. ______________________  __________________________    ______________
3. ______________________  __________________________    ______________

Values I have no story for yet:  ______________________
Values I am unsure I share:      ______________________ (worth asking about)

Use official sources

Rely on what the company itself publishes, and be cautious with forum claims about internal hiring rules; they are often outdated or wrong.

Quick check: What makes a 'why this company' answer strong?

  • Focusing only on salary
  • Praising the company in general terms
  • Saying you applied everywhere
  • Specific links between the company’s work and your experience or goals
Answer

Specific links between the company’s work and your experience or goals — Specificity shows genuine interest.

Quick check: What is the most reliable source for a company's values?

  • An old forum post
  • The current official version on the company’s own careers or culture pages
  • A guess based on the logo
  • A competitor’s website
Answer

The current official version on the company’s own careers or culture pages — Primary sources, checked recently.