Lesson 27 / 34
SEO Audit & Implementation
Audit a site with Screaming Frog, Lighthouse and Search Console, then prioritize fixes by traffic and impact.
Conduct a technical audit
Use Screaming Frog, Lighthouse, and Search Console to identify issues: broken links, slow pages, missing meta tags, crawl errors, and ranking problems.
Prioritize by impact
Fix high-traffic pages first. A 5% improvement on a page getting 10k visits/month is better than fixing a page with 100 visits/month.
Measure impact of changes
After optimizing, measure the impact. Does traffic increase? Do rankings improve? Rankings take weeks to change; give optimizations time.