Lesson 30 / 34
Content Quality & E-E-A-T
Understand Google's E-E-A-T framework (experience, expertise, authoritativeness, trust) and how to show it on your pages.
Expertise, Authoritativeness, Trustworthiness
Google's quality guidelines look for E-E-A-T: Experience, Expertise, Authoritativeness and Trust. It matters most for YMYL (Your Money or Your Life) pages. Medical, legal and financial advice needs clear author credentials, cited sources and visible trust signals.
Add author information
Include the author's name, credentials, bio and profile links on the page and in Article structured data. This helps users and search engines see that content comes from a real, knowledgeable source.
YMYL content guidelines
Content about money, health, safety, and civic topics is YMYL. Google ranks these more conservatively and favors established, authoritative sources.